Photography by Paw Gissel

Martina Branchetti

When does a space become personal? How do form, objects, and rituals influence the way we live? We've spent a moment with our dear friend and designer Martina Branchetti, in a conversation on the subtle dialogue between design and daily life.

2026 is here and spring is slowly but surely arriving. Is there anything about this year that feels particularly meaningful to you?

This year will be dedicated to APOHLI, the practice I co-own with my friend Lewis, to shape a full concept — bringing together our universe and language — and to create new pieces and objects that extend our vision.

You recently left your apartment in that historic modernist building in central Copenhagen. Have you found a new place that fits your life and work as well as that one did?

I’ve decided to take a break from Copenhagen and return to Italy, from February to May, in search of a new place to call home. Looking for new inspirations and new eyes on the surroundings.

The apartment we lived in for the last two years has been very special and inspiring. The building history and the detailing within the architectural elements, but also the first place I had the chance to style and curate fully.

What is your take on how to create an aesthetic atmosphere at home? Is there a pattern or steps to follow, or does intuition play a part here?

Since I left Italy, I felt the need to create an atmosphere that made me feel settled and grounded. Small objects have always been the most important pieces I brought with me from place to place. Over the years, I have collected more of them - from vintage shops to finds while traveling or family-owned pieces. They play a very important role for me as memories, but also as a way to create a connection with the space.

I don’t have a pattern I follow when styling a new home; I adapt and shuffle around the placement of objects and furniture I have based on the place I am in. I like the challenge, and I love to create new arrangements every now and then. I find it refreshing and inspiring for new ideas.

Many objects in your apartment started as personal needs—how does necessity influence your creativity?

Moving frequently from one apartment to another has taught me how to adapt to new spaces. Each place is different and naturally influences how I work and think. As a result, new ideas emerge—often in response to practical needs for furniture or objects I don’t yet own. Some pieces are designed for a specific corner of the home; others begin with a shape that leads the design process.

What everyday rituals or habits influence how you arrange or use the space?

Some of my habits change quite often, some others tend to remain. Dining with people is one of these, and it influences how I use the space in the kitchen to display plates, glasses, and trays, some of which are special finds I like to use as decoration too.

What’s one object you’d never want to part with? And why?

Lamps! I realised I have a strong attraction for lighting. I spent quite a bit of time searching for the right ones and designing some others with my studio partner, Lewis. I find them relevant to the space, in how they cast light, but also in how playful they can be and how characterful they are to the space.

Is there a piece in the flat that surprises visitors? Why do you think it has that effect?

The bench Lewis and I designed is definitely a piece that catch peoples attention. The reason why is probably its cubic shape and, more so, the material choice of pine plywood and cork veneer.

You’re an Italian living in Denmark, and your business partner is in London, so you probably travel a lot. Do you have any tips for getting rest while you’re on the move or when you arrive somewhere new?

Travelling often isn’t easy, even when going to familiar places. What helps me most is getting to know my surroundings right away. If it’s somewhere I’ve been before, I keep things simple— settling in and going to places that feel familiar, like our studio in London or taking a short hike in the forest when I’m back at my parents’ place.

Inspiration changes all the time. Is there anything or anyone inspiring you at the moment?

My friends and my partner are a big inspiration for me; most of them work within different creative fields, and it is always a great inspiration to move forward and learn new processes.

Finally, we're always interested in people's bedtime routines. Do you have a favorite ritual, either before sleep or when you wake up, that you'd like to share?

In the morning, I’m quite energetic as a person, and I tend to get up and start the day. The evening, instead, is the time I dedicate to the bedroom. I like to turn on a small light and read a book while hanging out with our dog. I like how reading slows you down and can help you asleep.