Privacy Policy

RYE gives high priority to data protection and confidentiality. Our privacy policy has been made to provide clear guidance on how we treat personal data and further, how and why collected data is used. The policy applies to personal data that we collect after you sign up for newsletter, use a service, browse through our content, or make purchase via the website.

Our collection and processing of your personal data is governed by the EU General Data Protection Regulation and national data protection legislation.

Personal Data

Personal data includes any kind of information which is connected to you as a person. We collect and process following types of information:


When browsing through our site we may collect and process information such as unique ID, IP address, browser type, browser version, the specific sites you enter on our website, the time spend on those sites and other analytic data. We use this information to optimize the user experience and to show you the content that is most likely to be relevant to you. 


When signing up for newsletter you give explicit consent to collect you name and e-mail address. You can at any time unsubscribe from the newsletter via the link in the bottom of the newsletter.


When you place an order at our website or contact our customer care services, we will process the data you explicitly have supplied to us, such as your name, address, e-mail address, telephone number, country and payment information. This data is processed for the following purposes:

Fulfillment of order


Customer care


Disclosing of Personal Data

We only share personal data to the extent it is required for the purposes as described in this Policy.


When subscribing to our newsletter, your name and e-mail address is transferred to the company Drip, (, whose services we use for our newsletter. The legal basis for such processing is your freely given consent, cf. GDPR article 6, 1, litra a (consent).  


When placing an order on our website, your personal data is transferred to partners, who act as independent data controllers. This is applicable for the following situations:

Shipment: When your order is shipped from our factory, we share your name, address, email and phone number with our shipping partners to fulfil your delivery.

Payment: When you complete an order on our website, any given data which is given during payment is transferred to our payment solution partners.


We may share personal data that we collect, for purposes described in this policy and under our responsibility, to selected third-party providers (data processors), e.g. storage, hosting and other IT-services. We only use data processors that can ensure to give you an adequate level of data protection.


We have taken technical and organizational measures to ensure that your personal data is not transferred to third parties without given content, nor accidentally deleted, published, compromised, misused or anyhow handles against the law.

Deletion of Personal Data

Your personal data is stored for the legally period and we delete any data when it is no longer necessary in relation to one or more of the purposes stated in this policy.


Your personal data that has been provided when signing up for our newsletter is retained during the period that we send you newsletters and up to two years after the last email has been sent.


Unless we are obliged to a specific retention period to comply with legal requirements, the personal data, which is given when placing an order, will be deleted no longer than 5 years after the end of the financial year in which the transaction was made.


According to the GDPR you have the right to:

- Access all your personal data that we have collected. Further, you have the right to obtain a copy of your data. However, we may charge a fee corresponding to administrative costs if further copies of the data are requested.

- Request a change of your personal data, if they are incorrect, and to elaborate on inadequate information.

- Have all your personal data that  have stored deleted.

- Object to the processing of your personal data for marketing purposes.


If you have any questions, you are free to email us at

If you have any complaints regarding our collection and processing of your personal data, you are entitled to complaint to the local data protection authority. Find out more about the local data protection authorities under following link:


We use cookies to understand our visitors and to develop and improve our website. To achieve accurate statistics, we use Google Analytics cookies.

Cookies are small pieces of data that are stored in your internet browser while browsing on a website. Cookies are stored for 30 days and then automatically deleted from your computer. Please remember, though, that if you revisit the website within these 30 days this period will be extended.

Cookies are used to enhance the user experience when visiting They make it possible to recall the contents of your shopping cart and provide anonymous data to Google Analytics. Cookies will improve your browsing experience. Further, cookies are a necessity on websites and online shops that use either shopping carts or a log in function.

The cookie will only be stored locally on your computer, and data from a cookie cannot be used to gather personal information. The only purpose of the cookie is to provide with statistics regarding visitors.

If you do not want a cookie in your web browser, you can turn off this function. The most effective way to do this is to turn them off in your web browser. You can also opt out of the cookies we use to collect statistics by following this link:

Publisher is owned and published by:


Boeletvej 25

8680 Ry


CVR: 73631416